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Northwest PDN STORY POWER:
Controlling Your Message and Being Heard Thursday May 10,
2012 Please Note: This session will be delivered both live and virtually via webconference A good story is a prerequisite to positive media coverage and the key to the public's connection to your organization. Information and statistics are not enough. Award-winning professional storyteller, Susan O'Halloran, will illustrate the top reasons to use stories and discuss how to find your organization's hidden gems, those stories that will make your message memorable and set you apart from the rest. It is essential that every professional be able to state his or her core messages concisely. However, people cannot see those values in action, in other words those essential messages do not come to life until they are wrapped in stories about real human beings. Learning to tell your story and helping other people tell theirs will give you the ability to move and inspire people. So many companies are doing incredible work - offering products and services which benefit so many. To them, it seems obvious that the press, the public and even their own people would care and want to know more about what they do. However, everyone suffers from information overload. The professionals who can tell a compelling story rise above the others. Susan O'Halloran has been the story consultant to Fortune 500 as well as nonprofit organizations for the last 30 years. Her 6S Story Power System featured in her book, Story Power for NonProfits, has been used by hundreds of organizations to raise their profile in the community, to attract quality volunteers, to capture the attention of the press and to show funders how their contributions make a positive and significant difference. For her storytelling in the film medium, Sue is recipient of national and international video/film honors including awards of excellence in training from the CINDY competition, the U.S. Industrial Film Festival and the Los Angeles Film Advisory Board. In addition, Sue produces story theater pieces such as Tribes & Bridge: White, Black and Brown and More Alike Than Not: Stories of Three Americans - Catholic, Jewish and Muslim. O'Halloran has been seen on such media programs as PBS and ABC Nightline and has been interviewed by The New York Times and the Chicago Tribune. About her storytelling skills, The Chicago Reader's Critic Choice said, "O'Halloran has mastered the Irish art of telling stories that are funny and heart-wrenching at the same time." Within her own storytelling profession, she has received the 2006 Leadership and Service Award and is a 2011 Circle of Excellence nominee. One organization's newsletter stated: "Sue's presentation was a brilliant synthesis of information. She made us feel as though together we could do anything!" This is Susan's 10th year of delivering seminars for Community Media Workshop. She lives in Evanston, IL and can be found at: www.susanohalloran.com. NEW Meeting Attendance
Fee: Directions: Additional Information: Come be a part of
the action! For information on additional Professional Development Networks If you would like
additional information, please contact John Kelly at northwestchicagopdn@gmail.com Information from previous Northwest PDN Meetings: Please click on
the links below to access documentation from July 9th Northwest PDN
Succession Planning Meeting Equity
Residential Succession Process Slides |